The Difference Between Marketing and Branding

The Difference Between Marketing and Branding

  •   30/11/2017 03:15:00 PM
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What is the difference between marketing and branding?

In a recent conversation with a very senior person at a financial institution my colleague was told, “I think private wealth managers will have a hard time seeing the value of branding—they see marketing as a cost center, not a driver of sales.”

Business Marketing: Understand What Customers Value

Business Marketing: Understand What Customers Value

  •   30/11/2017 03:03:00 PM
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How do you define value? can you measure it? What are your products and services actually worth to customers?

Remarkably few suppliers in business markets are able to answer those questions. And yet the ability to pinpoint the value of a product or service for one’s customer has never been more important.

Measuring and Managing Customer Satisfaction

Measuring and Managing Customer Satisfaction

  •   29/11/2017 04:10:00 PM
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It takes continuous effort to maintain high customer satisfaction levels. As markets shrink, companies are scrambling to boost customer satisfaction and keep their current customers rather than devoting additional resources to chase potential new customers.

The Power of Personal Brands in Customer Service

The Power of Personal Brands in Customer Service

  •   29/11/2017 03:52:00 PM
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Many firms have turned to social media to increase the reach and effectiveness of their customer-service strategies. If implemented properly, with a solid strategy, this can be a cost-efficient and easily accessible tool to reach a larger number of people and solve problems in a timely manner.


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